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While some artists exist within the realms of reality, Garvie only exists within the world of his own 8-bit making.
Back in the game with his sophomore single, 'Villian', this digital hero channels his frustration with a competitive music industry into a tightly produced indie masterpiece. Taking inspiration from AM-era Arctic Monkey's riffs and Jack Garrett's energetic falsetto, Garvie moves through a story arc of jealousy. A feeling explored further in the single's video that allows you to follow his struggle with living in the shadow of his nemesis, Nephew.
‘Bad Person’ offers a lighthearted glimpse into Garvie’s career worries
As far as lockdown projects go, Garvie certainly has a lot to shout about. While most of us gorged ourselves on uncooked banana bread, this London-based artist taught himself to produce music on the back of a rather abrupt career change from the original goal of writing for other artists. His debut single – a tongue-in-cheek analysis of his own career – embodies the virtual lands of a game console, following an indie artist’s avatar as he attempts to get signed in the cutthroat music industry.